The Data Journey – from opinion to decision.


Statistician W. Edwards Deming once said, “without data we become just another person with an opinion.”

How true a statement when we find ourselves in today’s environment where market reports are expecting data volumes to reach 44 zettabytes by 2020. That’s equivalent to 40 X times more bytes than there are stars in the observable universe. That’s a lot!

At ASE we know a bit about a lot of data. Having focused on data and its management for over 20 years, we were delighted to partner and support ClubsNSW at the inflection point of their data journey.

As a organisation we (ASE) far too often hear the term ‘digital transformation’ (DX) being (over) used. At its core, DX occurs when manual infused workflows and processes become digital. However, the key determining factor that is often overlooked, forgotten and impedes on the completion of a transformational project completing is: the fact that successful #digitaltransformation actually hinges on a good understanding of a organisation’s approach and management of its data and its data points.

Taking a maverick approach to reinventing the common Extract – Transform – Load (ETL) processes, our team of cleaver engineers at ASE, coupled with innovative technological smarts have developed a unique platform that not only captures data, but also facilitates the normalisation of this data into a valuable state that enables ‘actionable’ insights to be garnered.

Unlike opinions and the challenges these can bring, Clubs NSW Central Data Engine (CDE) platform, powered by ASE DataDAM is all about improving the quality and time to insight – enabling access to data from across varied applications at the right time, all the time. Supporting data driven decisions not opinions.

Read more about ASE’s engagement across the data enriched clubs ecosystem in the August 2020 edition of ClubCOLLECTIVE.

Contact us at ASE sales@aseit.com.au with any data enquires.
We’d love to chat.


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